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What Sonex Aircraft gets right about building a tribe

10 May 2018, 14:31 UTC
What Sonex Aircraft gets right about building a tribe
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I was browsing last night for avionics options for my Zenith 750 build. The project is stalled because Zenith has a long lead time right now and the remainder of my kit which was ordered in February doesn’t ship until June. This does afford me some time to plan engines and avionics. Silver lining and all that…
I ended on Sonex Aircraft’s website in my avionics search. The site is a reasonably new relaunch, and many things about it impressed me.
One of my favorite books is by Seth Godin called “Tribes: What you need to lead us.” It’s more than 10 years old now, but it left a lasting impact on me. (his book Linchpin is the one I give away to people most often) As someone new to homebuilding, I often see products and services through the lens of the concepts in that book. The main idea is that brands should build a following where people feel like they belong. Seth says, ““Human beings can’t help it: we need to belong.”
So with that lens in mind, while I was browsing the Sonex website, I was attracted to a few things.
The first is obvious. There is a ...

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