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The Preposterously-Titled PR-Driven "Pluto Files"

19 Jan 2009, 20:29 UTC
The Preposterously-Titled PR-Driven "Pluto Files"
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We are two weeks into the International Year of Astronomy, and already there have been fascinating new developments in the field, including the imaging of exoplanets’ atmospheres; the presence of methane on Mars, indicating it is not a “dead planet”; new information revealing that our Milky Way galaxy is far bigger than previously thought, and much more. Significantly, today is the third anniversary of the launch of New Horizons, which is now six and a half years from reaching Pluto. However, one Pluto-related news item this month turns out to be driven far more by the desire for press and public relations than by the quest for knowledge. Specifically, I am referring to the latest book by Dr. Neil deGrasse Tyson, director of the Hayden Planetarium, titled The Pluto Files: The Rise and Fall of America’s Favorite Planet. Rise and fall? To paraphrase Mark Twain, rumors of Pluto’s “death” have been greatly exaggerated. Pluto is about as “dead” as a soap opera character who is presumably killed under mysterious circumstances, yet there is no body to prove the person is truly dead. Of course, everyone already knows the character mourned by others on the show will inevitably return in a ...

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